Naughty me: my head is so frequently turned by eye-enhancing make-up that I forget the lip is where most of you want your colour action (not that I don’t like a punch of lipstick, but a made up eye is my go-to if I’m in a hurry… ). No more. Meet Rimmel’s Exaggerate Full Colour Lip Liners, new shades of which are due out on the 23rd of September for £3.99 apiece.
The eagle-eyed among you may have spotted these on myinstagram/periscope, but for those of you who are new to them, please take a moment to appreciate the colour line up that Rimmel are (justifiably) proud of. I’ve got seven here (there are 10 in total), and I feel like I may well be done on the lipliner front for quite some time – I can’t anticipate a shade, bar a proper nude, that won’t be covered by these.
So, the newbies: 101 You’re All Mine, 103 Pink a Punch, 102 Peachy-Beachy, 104 Call Me Crazy and 105 Under The Spell. All swatched below. Nice, no? Also to note is the slanted tip, which makes getting into corners or creating a precise line a doddle.
In terms of the formula, these have really moved along from the lip liner heyday of the 90s, when I remember them being so hard that they dragged at my lips painfully as I tried to get enough colour to transfer. Instead, they’re buttery, but densely-pigmented. The result is a proper slick of colour that’s a little more drying than lipstick, but infinitely longer-wearing.
l to r: 101 You’re All Mine, 103 Pink A Punch, 102 Peachy-Beachy, 104 Call Me Crazy, 024, Red Diva, 105 Under my Spell, 064 Obsession
While on that topic, I thought I’d write a little note on lipliner in general – it has evolved from stuff you quite literally line your lips with to a product with which you can lay down your first bed of colour before following with lipstick – or not – to really make your colour last for a long night out or kissing session… (I favour the latter, personally. No stamina for a big night out anymore.)