‘Join us for an exclusive preview of our biggest launch in our 40 year history,’ said the invitation. I eagerly accepted: there were allusions to brows, talk of multiple newbies and the promise of advice from make-up magicians Lisa Potter-Dixon and Jared Bailey.
Onto the Good Ship Benefit I bundled (all in the vlog here), where I was so transfixed by the sheer scope of the new brow collection that the nausea-inducing rocking of the ship didn’t even stir my panic! Remarkable indeed.
The line up comprises three revamped classics, six new brow products and three grooming tools and will launch nationwide on the 24th of July. Find them all here or here then but in the interim, here’s everything you need to know about the products that distracted me so thoroughly //
The Details /
Benefit BROWVO! Conditioning Primer, £21.50 / This clear gel contains keratin and soy proteins to condition and stimulate growth. Whack it on brows overnight to encourage growth or before applying colour to help it last. The rubber applicator is genius.
Benefit Precisely, My Brow Pencil, £18.50 / The nib of this is fine enough to really mimic hairs and, as it come in six shades, you’re pretty likely to find one that matches yours precisely (ha). If you’re grey or red-haired, try shade one – it’ll define without any telltale warmth. Benefit promise 12 hour waterproof wear.
Benefit Groof Proof Brow Pencil, £18.50 / Another 12 hour waterproof pencil that comes in six shades, the nib differentiates this from Precisely, My Brow Pencil – the teardrop-shaped tip means you can either add in fine hairs or drag the face through brows for fullness.
Benefit KA-BROW!, £18.50 / This clever number is impressive on a few fronts: the brush is concealed (and protected from being boshed around in your bag) by the lid; the cream gel lasts for 24 hours and is waterproof, and the cream gel is brilliantly smooth and glides through brows without any effort whatsoever.
Benefit Brow Zings, £24.50 / While I’ve never been a fan of setting waxes and have always found this particular powder a little crumbly, I have to give props to Benefit for improving an already hugely popular product – the design of the palette itself is better, while the mini tweezers and sturdy foldable brush is a keeper. It still comes in six shades.
Benefit 3D Browtones, £18.50 / This applies the highlighting to give the illusion of thickness principle to brows – namely, if you lighten the appearance of the top hairs, you’ll build dimension. This didn’t hugely impress me, but I feel it may work better on blonde brows. Watch it in action in the above video.
Benefit Gimme Brow, £18.50 / I know I’m very much in the minority in not loving this one so I’ll just give you the details on the revamped version and leave my feelings out of it: it comes in three shades, is still water-resistant and buildable and has a teeny brush for getting into corners.
Benefit Ready. Set, Brow!, £18.50 / Yes yes YES to this gel: strong enough to control even my mad, wiry brow hairs and with a clever wand that boasts a few different bristle sizes to control application, this is a highlight of the collection for me.
Benefit High Brow, £17.50 / Same formula as before – this pale pink highlighter pencil makes brows look lifted and eyes slightly more open. Try it around the inner corner of your eye to make them look slightly wider set.
Benefit High Brow Glow, £17.50 / … And now there’s a luminescent version for fans of highlighting/strobing. The champagne pink is subtle and pleasing and would also make a really nice eyeshadow stick.
Benefit Grooming Tweezer & Brush, £15.50 / Again: this is exceptionally well thought-out – a brush is a must when tweezing away hairs and the slim, slanted nib grabs even the finest or shortest of hairs.
Benefit Angled Brow Brush & Spoolie, £15.50 / A well-conceived staple, the spoolie is firm and will groom properly, while the slant brush is just the right length to paint in hairs where they aren’t.