Breast Cancer Awareness month falls every October, with beauty brands accordingly doing their bit by releasing limited edition pink versions of products that promise to donate proceeds to breast cancer funds and raise awareness of simple procedures such as checking for lumps and nipple abnormalities – early diagnosis affects survival rates enormously.
Elemis have started early this year, packaging the cream of their hydrating crop in mini pink bottles and popping them in a see-through pink bag (that I’m going to repurpose as a minis bag to take through airport security). £10,000 from sales will go directly to Breast Cancer Care, who aim to support and advise sufferers – and their families and friends.
Personally, this one caught my interest on both levels – my mum (and many of my friends’ mothers) suffered from breast cancer. My experience of cancer is that it is alienating and terrifying – two feelings that can often be lessened by the sense of the community that Breast Cancer Care hope to offer.
The products – and their limited edition jackets – are also worth attention. Elemis have valued the contents at £95, but they’re on sale for £55. I’m going to pop my minis directly into my travel bag, though they’d also be a good introduction to the Elemis range if you’re not already a fan (warning: you probably will be after trying these – Elemis ace the moisture thing).
Inside the bag: 14 Elemis Cellular Recovery Skin Bliss Capsules (the pink go onto cleansed skin pre-SPF during the day, the night ones pre-oil/cream at night), 15ml of Elemis Pro-Collagen Marine Cream (cult moisturiser – slip on at night or pre-SPF if you need extra layers), 40ml of the new Elemis Pro-Collagen Neck & Decollete Balm (the most generous of the included products – this accounts for around £30 of the contents), and a wee 15ml Elemis Frangipani Monoi Body Oil (slip it in a sock so the glass doesn’t break in transit and you have yourself the perfect night-time skin saviour on holiday).
The Limited Edition The Hero Collection for Breast Cancer Care is available here.