I’m delighted to report that there is now no one abiding hair trend that will require a slavish devotion to straighteners/tongs/crimpers (remember those?!). I’m sure this will come as welcome news – I don’t know many women – or men, for that matter, who continue to try to make their hair conform to fashionable styles.
By this, I don’t mean that any colouring, straightening, plumping etc are out the window – those can all be enormous fun – but rather that a concerted, daily effort to transform a curly head into a straight one or extending hair that wants to be shoulder-length seems to have fallen to the wayside slightly. Occasion hair is still a thing, it’s just on the day-to-day basis, it seems a bit too much of an effort.
I am one such woman – in my teens and early twenties, I sported poker-straight white blonde hair (Gwen Stefani inspired), a raven mop (Priscilla Presley – I’m an Elvis fan), dangling brown hair that hung down my back unflatteringly (the Rachel Zoe classic), and lots besides.
Now, my views seemed aligned with those of the beauty industry – I want my hair to do what it wants to do, tweaking bits that annoy me and playing up (or down) waves when I get bored. These new launches are grouped into the major trends that are all about making micro changes to any hair texture and length hair easy //
Pump Up The Volume / I am constantly asked about faking the appearance of voluminous hair and there isn’t a simple answer – everything from nutrition to hormones affect hair’s density and a holistic approach is the only sensible one. That said, if you just want a little extra grit and lift at the roots, there are plenty of products that can provide it.
Tigi Bed Head Tigi Fully Loaded Massive Volume Shampoo and Volumnizing Conditioning Jelly really amp up volume – though they both leave the sensation of having something in your hair which may take some getting used to.
If you prefer a slightly less pronounced lift, try Kevin Murphy Plumping Wash Densifying Shampoo and Plumping Rinse Desifying Conditioner – these are more ‘skincare principles applied to hair’, and will fortify and encourage growth. Mix it with their Powder Puff Volumnising Powder, and your hair will be sky high (if you want it to be – powders to puff up hair are wonderfully customisable – I use just a smidgen for ‘bed hair’).
Pre-Shampoo Game Strong / Philip Kingsley’s Elasticiser may be the classic pre-shampoo treatment, but it’s been joined by plenty of contenders for its crown. First the Kerastase conditioner then shampoo thing happened, followed swiftly by Olaplex.
Now, there’s the Living Proof Pre-Shampoo Treatment which I can’t recommend more highly – it’s a cream that moisturises hair (but doesn’t coat it), leaving it feeling silkier post-wash. Phyto Paris Phyto Elixir Subtle Oil Intense Nutrition is for the seriously parched/straightener-addicts among you. Leave it on overnight for max moisture, though you’ll need to pop a towel on your pillow to stop your pillowcase from stealing it from your hair.
Dry Shampoo A Go-Go / Once the preserve of models dashing between go-sees, dry shampoo has hit the mainstream and is here to stay, with each month seeing new ones launching. To use, experts recommend lifting sections of hair and spraying from a distance – don’t be tempted to use the nozzle too close as you’ll have to brush a whole lot to distribute it, damaging your hair in the process.
New ones I think are worth trying: Maria Nila Dry Shampoo (vegan, smells sweet – but not sickly – and leaves far less white residue than many), Moroccan Oil Dry Shampoo Dark Tones (will care for hair while on), and COLAB Dry Shampoo Sheer & Invisible London (works on all hair colours thanks to the old sheer bit).
Anti-Ageing – For Your Hair / Here’s the reckoning: treat hair like skin by fortifying, moisturising and layering care, and it’ll lose colour less quickly while looking shinier and healthier.
Living Proof Timeless Shampoo and Conditioner aim to do just that, softening and giving back health as they cleanse. Oribe Imperial Blowout Transformative Styling Cream protects the keratin in hair while infusing with moisture and helping to strengthen and hold the style. I use it on days when I’m spending a bit longer drying my hair as it really does make a blow dry look bouncier and hair smoother.
Next Gen Beach Hair / Sea salt sprays were all the rage back in the 90s and have made a comeback – this time without the crunch. Now, you can expert a little additional texture while also getting some protection or conditioning from beachy products.
New ones of note: Maria Nila Salty Cream is brilliant and protects from UV damage and free radicals (see above point on skincare – this one ticks all the boxes). Sacha Juan Ocean Mist offers a little grit and can handily be sprayed in dry hair to add a little somethin’ somethin’. Bumble and Bumble Surf Foam Spray Blow Dry contains UVA and UVB filters, as well as conditioning while creating movement.