Scents to Match Books

Freelance, The Scent , 20 March 2017

Eau de Fifty Shades, Anyone? Match Your Scent To Your Favourite Book / InStyle UK

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Books and scent may seem an inauspicious pairing, but they both have a similar effect on the brain, bypassing the normal conduits of experience and nudging the emotional parts of the brain.

Click here to read about how they both have an impact – and to see the pairings that, trust me, took many man hours and a fair few noses to nail down.

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